The world is flooded with mass products.
Everything is available within 24 hours. But everything feels impersonal. With quantity, quality often falls by the wayside.
Even luxury jewelry brands often sell the engraving of initials as “personalization”.
This all contributes to a lack of appreciation of personal uniqueness. RETINA wants to counteract this with a new type of jewelry opposing the mass market and embracing uniqueness.
Creating jewelry that is maximally personal and makes you feel special, meaningful and connected.
So that everyone gets what they deserve:
Timeless symbols of individuality and connection that reflect our importance as unique individuals and couples.
Traditionally, luxury is associated with excess and overpricing, with excessive profit margins and decadence.
RETINA® does not stand for any of these attributes. Nevertheless, we see our products as luxury, but not in the traditional sense, rather that nowadays to have someone who listens to you and your wishes and transforms them into exactly what you want, is our vision of true luxury.
Because you deserve to be treated as a unique individual with unique wishes.
To explain this further, let us expand a little:
We are arguing for a new kind of luxury, one that is personal, because most “luxury products” these days, for all their sophistication, are nevertheless mass-produced, and we, on the other hand, see the true value in uniqueness. After all, what does a limited edition “1 of 1000” say? This luxury says: “We want you to feel special, as one of the chosen ones. But we also want to make a profit, and there is nothing wrong with duplication, except that a shortage of our product range justifies higher prices. And that’s why there are 999 other chosen ones to whom we sell the same product. After all – you are one of 1000!”
We understand this as the desire to stand out from the crowd. And our customers usually share this desire. But not in the sense of being better and more beautiful than others by surrounding themselves with expensive, shiny or loud things that say: “Look what I can afford!”.
Our aim is to represent a subtle kind of appreciation. Because just as the retina was formed before we were born, this is a symbol of inherent beauty and uniqueness that wants to say: You are unique. You are beautiful. Your true value lies within you, I accept you as you are. You don’t need a yacht to earn my love. You deserve my love because you are you, because you are you.”
The luxury here lies in the fact that RETINA jewelry carries a value that is not visible to everyone at first glance. Of course, gold, platinum and diamonds have a visible value, but you can get that at any jewelry discounter these days. But none of these pieces of jewelry are made especially for you and could be worn by anyone else.
Now you understand why our vision is:
Our vision is not completely new – In response to the question “What is luxury in the traditional sense?”, Wikipedia provides an interesting insight here, asit offers different definitions of luxury:
(Latin luccus; “lavish fertility, superfluous expenditure, feasting”[1]) refers to patterns of behavior,expenditure or assets that far exceed the average standard of living of a society. …
HINGEGEN:
Immaterial Luxury products do not have to be conspicuous and visible to others; they are more about an attitude to life and expressing one’s own personality. Consumers buy brands that correspond to their individual values and thus become a symbol of a lifestyle.10] In this context, luxury goods primarily fulfill an identification function,
At RETINA, we redefine luxury and focus more on these latter intangible values: we want our jewelry to tell a story – your story. Our aim is to highlight the value of what makes you unique.
Today’s luxury jewelry market produces beautifully shiny, impressive pieces – but they often lack personal meaning.
At RETINA, we believe that true luxury needs personal meaning to stand out from the crowd.
That’s why we have sought a way to create jewelry that is not only aesthetically pleasing, but also emotionally engaging and utterly unique by transforming a deeply personal and unique pattern of our customers – the retina – into timeless symbols of their individuality, love and connection.
Our ultra-personalized jewelry makes the wearer feel unique, connected and truly special.
Each of our creations is unique, reflecting our customers – because like you and your favorite person:
We need to talk. For too long, you’ve dazzled us with your shine – your sleek lines, your allure of exclusivity.
You’ve convinced the world that owning a piece of you makes us special, that your high price tags symbolize our worth.
But the truth? The more we look, the less we see ourselves in you. Your shine may be blinding, but it doesn’t reflect who we are.
Because here’s the thing, Luxury – you’ve become ordinary. In your quest to satisfy everyone, you’ve forgotten what made you special in the first place: the ability to make us feel special.
You’ve traded individuality for mass production, and your promise of “personalization” has turned into just another marketing line. What happened to meaning?
To connection? To being truly special? Frankly, marking our initials on your mass-produced products is not personalization. It’s not special enough. Its impersonal.
In a world where everything is starting to feel the same, we’re left searching for something that feels truly ours. Something unique. Something that doesn’t just look beautiful but means something.
That’s where we come in. At Retina, we believe that true luxury jewelry doesn’t just glint – it tells a story.
A deep personal and unique story. Our purpose is simple: to cherish uniqueness. And this isn’t just a pretty idea. It’s our guiding principle.
We don’t create jewelry for the masses – we create jewelry for the individual. We craft one-of-a kind pieces for those who understand that true luxury isn’t about blending in, but about standing apart.
It’s about wearing something that no one else can ever own, because it was made just for you. A reflection of your singular journey.
A reminder that you – and your relationship with loved ones – is irreplaceable.
How do we do this?
With our unique concept. Each piece of jewelry we craft is deeply personal because it comes from the most personal part of a person: the retina of their eye. The eye that is the window to the soul.
The patterns of your retina are like fingerprints – no two are alike. And that’s why no two pieces of our jewelry are ever the same.
Our jewelry is more than just a symbol of love or connection— it’s a symbol of identity, enshrined in beautiful hand-crafted rings, pendants, earrings, bracelets and watches, each lovingly made by our Swiss goldsmiths.
You see, here’s the problem, Impersonal Luxury: The problem isn’t that you’re not beautiful. It’s that your beauty has become shallow. You’ve forgotten what it means to make someone feel important.
Sure, people will buy you—but do they feel truly seen? Do they feel like what they’re wearing was made just for them? If we’re being honest, more often than not, the answer is no. Even the most expensive jewelry, when replicated a thousand times, loses deep meaning.
At RETINA, our vision is simple:
for the world to wear jewelry that isn’t just beautiful, but ultra-personal, timeless symbols of individuality and connection. In a world of mass production, we’re here to remind people what it feels like to wear something that truly belongs to them – and no one else.
Our mission is to craft deeply personalized jewelry that makes those that wear it feel unique, connected and truly special.
That’s why we do things differently. We take something so intimate – your retina, or the retina of a loved one – and enshrine it in a piece of jewelry that only you – or they – can wear.
Because here’s the truth: in a world where even luxury has become ‘run of the mill’, we believe There can only be one. One relationship. One story. One you. And therefore, only one design. Only one piece of custom jewelry to symbolize this. This is what true luxury means. It’s this deep personalization that makes the wearers of our jewelry feel truly special.
So, mass-produced Impersonal Luxury – you’ve had your time in the spotlight. But it’s time to step aside. Those of us seeking to celebrate uniqueness and symbolize a special relationship deserve more. Something that speaks to who we are as individuals. Something that can’t be mass-produced. A unique piece of jewelry like no other. A piece that only one special person can wear.
We were just curious at first, but Stefan’s explanation was brilliant. It’s a fascinating Concept! The idea of a family bracelet with all of our retinas was something truly special. No one else has anything like it. Yes, it’s expensive, but it’s worth every penny—unique, personal, and high quality.
Dr. Bernhard Kunst, Germany
My wife didn’t need it but saw the potential. No one else would have anything like it. It’s a legacy!
Martin Armstrong, Australia
For us, it is something very important – it’s special because it transforms the connection between the living and something material. Stefan is not like a businessman pushing to sell something. His capacity to explain everything convinced me and justified the cost.
Doris Zimmer, Switzerland
We tried working with another goldsmith for weeks, but it just didn’t work. Then we found RETINA, and Stefan made it all happen so smoothly. What really struck us was Stefan’s confidence. Even though we were in a rush, he never panicked.
Fabian Hambüchen, Olympic gold medalist and world champion, Germany
What attracted me was that it was different—it moved me. Stefan simply listened. Most jewelers talk at you, but he just wanted to understand what interested us. I’ve traveled the world, seen many places, and there’s nothing like this anywhere.
Desmond Black, USA
We saw the display and were astonished. It was so beautiful. Stefan was extremely friendly. He didn’t pressure us at all and made everything clear. Had we known about Retina when we got married, we’d have chosen it. It’s so special.
June Jones, UK
CEO: Dr.Stefan Wacha
Rheinsprung 10
4051 Basel
SWITZERLAND
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